Manchester United have beaten Liverpool to be named the most influential soccer club brand in the world.
United received top honors after being voted for by a panel of independent judges to determine The Licensing.biz Power List. One of the judges described Manchester United as “the only truly global British football brand.” Another added: “You can’t argue with that success and it is genuinely international.”
Liverpool were the second highest placed soccer club, while Barcelona were next followed by Chelsea, Arsenal, Tottenham and Manchester City. Real Madrid did not rank
The most influential brands in licensing, in the sports category, are:
1. London 2012 Olympic Games
2. Manchester United
3. England Rugby
4. Wimbledon tennis
5. Liverpool FC
6. FC Barcelona
7. NBA
7. Chelsea FC
9. Tour De France
10. Arsenal
10. Premier League
12. 2012 Paralympics
12. WWE
12. Team GB
15. The FA
16. Tottenham
17. FIFA World Cup
18. Formula 1
18. The Ryder Cup
20. British Lions
21. Manchester City
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